With a move to a new brick-and-mortar location, the client wanted a brand overhaul that included creating a web-friendly, scalable logo for the first time. I worked with her existing color palette to create brand consistency through the move, and developed a complete package of brand assets including business cards, social media templates, and newsletter templates.

The client wanted to showcase her whimsical, colorful brand without losing legibility. I created a custom “static” design that requires minimal maintenance.

The client wanted a cohesive brand image between her website and physical studio space. I created a custom repeat pattern with elements of her logo, which is featured in the background of the site. She then used Spoonflower to print the pattern on fabric for chair cushions and curtains, and on wallpaper for an accent wall in her studio.

I registered the client’s custom web address and set up hosting, registered her site for a security certificate, and finalized the website launch.